Ealing Adult Learning service continues to deliver courses through its online offer. We will deliver lessons and support learners through the use of Google Education suite, Zoom, Skype and other digital platforms.
Our 2020-2021 Prospectus is now available, however there will be major changes to the way we can provide these courses in the Autumn Term.
For the moment, all our courses will be delivered online, however, we are making very careful plans to ensure that we will be ready for classroom delivery as soon as we can. The safety of staff and learners is our top priority and we will continue to follow Government and Public Health England advice on social distancing.
Covid Response Courses - We have planned a wide range of FREE courses with a focus on supporting learners back into employment, re-skilling and promoting health and wellbeing. If you have been directly impacted by Covid 19, e.g. furloughed, made redundant, at risk of redundancy or redeployment, please type FREE in the search button to view our list of courses.
To participate in online classes you will need an email address, a reliable internet connection, a computer/laptop/tablet/mobile phone with fully updated browser (preferably Google Chrome). Your device will need a microphone and preferably a camera.
Click on the links below for videos on how to join online classes using:
Using video to grow your business
Are you a small business who has avoided video content, convinced that creating videos takes too much time, effort and money or you've tried and were put off by the results? Then this workshop is just for you - video marketing is within reach of all kinds of companies, including small businesses looking for tools to communicate, connect with your audience and generate leads/sales. This workshop will give you the tools and show you how to develop an effective video marketing strategy to grow your business.
Aims of the course
To show small business owners how they can use video content to engage with their target audience to drive business growth and meet business objectives.
What you will learn
How to create a video marketing strategy Identifying your target audience Methods to grow your video subscriber list on YouTube Planning your video content creation schedule Creating engaging video content
Create an effective video marketing strategy to grow your business Develop a YouTube subscriber list of your key target audience The effective use of apps and video editing tools to enhance your content Create engaging video content to deliver your marketing objectives
Suitability and entry requirements
A good level of spoken English, basic IT skills and experience using the internet.
Platform for the course
This workshop will be held on Zoom.† You can join by clicking on the link within the joining instructions. Once you have joined, please turn on your camera.† Ealing Adult Learning has an E-Safety Policy and Procedure which can be requested at any time for further information.
How you will learn in this course
Case studies, tutorials, practical exercises, individual & group tuition, demonstrations, individual and group critiques, peer to peer discussion, personal research.
Accreditation, qualifications and assessment methods
This is a non-accredited course; however, a certificate of attendance will be provided. There will be continuous assessment of your work throughout. Your tutor will give feedback during class and at the end of the lesson.
How much additional time do you need to invest?
Implement the methods learnt in class, for discussion and feedback in the next lesson. You are encouraged to spend time identifying the areas of support needed for your business, to ensure the course content is relevant.
Are there any additional costs?
There are no additional costs.
Resources and materials
A notepad and pen are required. Access to the internet outside of class would be beneficial. No other resources are required. Where possible, bring marketing materials from your business for review during class.
Read recommended reading list Follow recommended accounts on social media Listen to recommended podcasts For EALís offer, please go online: www.ealing.gov.uk/adultlearning
Atlyn has over 20 years of marketing experience in a variety of sectors including, tourism, luxury brands, housing, publishing and financial services. She has a BA in Design and Media Management and is the founder of ALF Marketing and the Culture Club ecommerce shop. She currently manages insight and market research for a financial services company and supports a range of clients with their marketing.
Time and duration
Start Date: 07 July 2022
Start Time: 18:00
Day: Thursday Evening
First Lesson Duration: 02:00
Total Weeks: 2
Zoom or Google Classroom